What is a Sizzle Reel? And other answers from Sizzle It!

What is a sizzle reel?

Sizzle reels (or demo reels, promo videos, pitch reels) are 3-to-5 minute videos that combine visuals, audio, and messaging to create a fast paced, stylized overview of a product, service, initiative or brand. Sizzles are a crucial part of any business’s B2B (business-to-business) or B2C (business-to-consumer) communications process and help convey key messages to consumers, clients, and other target audiences. They are especially effective for demonstrating the results of marketing initiatives and public relations campaigns.

What is Sizzle It?

Sizzle It! is the expert in producing sizzle reels that capture your message and captivate your audience all with creativity and style. Whether you give us your media or have us create it for you, Sizzle It! adds its signature flavor to make your brand sizzle.

What is the purpose of a sizzle reel?

Sizzle reels are used for various internal and external marketing, advertising and public relations initiatives, including search engine optimization (SEO); social media marketing; merchandising PR work to clients; demo reels for speakers and actors; videos for multimedia sales presentations; market research and focus group programs; trade shows and exhibitions; on-air promotions; training tools and video tutorials; press release videos; and pre-roll campaigns.

What assets and types of media are edited into a sizzle reel?

Sizzle reels include media coverage (TV spots, radio interviews), press clippings (magazine, blog and newspaper articles), media placements (TV and magazine ads), social media marketing materials, and other interactive media such as digital video, photos, images, audio, music, voice over, graphics, and animation.

How are sizzle reels distributed?

Most sizzle reels are distributed via private YouTube or Vimeo links. For internal corporate presentations, we often deliver compressed videos that can be embedded into a presentation. If intended for public consumption, social media is the way to go. 

Does Sizzle It! shoot video?

We offer recommendations for videographers, but no longer offer these services. We’re always happy to work with your video team to ensure that you get the best footage possible.

Can I use copyrighted materials in my sizzle reel?

We’re not lawyers, so we always suggest you speak to one before you decide to use any materials that you are unsure about. 

How fast is Sizzle It!’s turnaround time?

Generally speaking, our standard turnaround is 5-7 business days to complete an initial edit, after we receive all of your media and a down payment. Revisions and final delivery are completed in 2-3 business days after we receive feedback.  Depending on availability, we may be able to provide expedited edits for an additional fee.

When you request a quote, please let us know if there are any specific time constraints.  Otherwise, we’ll send you an estimate that includes our anticipated schedule.

How many rough cuts and drafts are included in each purchase?

When we give you an estimate, we typically include pricing for 3 rounds of editing. Additional fees may apply for additional edits.

How much does it cost?

There’s no avoiding this question!  We find that the final cost of most sizzle reels is between $800 and $1500USD. However, please fill out the Get a Custom Quote form to get a tailored estimate.  Other services, such as videography, stock footage, voiceover, closed captioning, etc. would incur additional cost.

I have another question….

Feel free to email us at producer@sizzleit.com.

Ready to Get Started on Your Sizzle Reel?