What is a sizzle reel?

Here is our sizzle reel definition: Sizzle reels (also commonly referred to as demo reels, promo videos, promotional videos, pitch reels, corporate communications video, media campaign video, montage videos, or media highlight reels) are 3-to-5 minute videos that combine visuals, audio, and messaging to create a fast paced, stylized overview of a product, service, initiative or brand. Sizzles are a crucial part of any business’s B2B (business-to-business) or B2C (business-to-consumer) communications process and help convey key messages to consumers, clients, and other target audiences. They are especially effective for demonstrating the results of marketing initiatives and public relations campaigns.

Here’s an example of what a sizzle reel may look like:


You can find additional examples on our See What We Do page.

What is Sizzle It!

Sizzle It! is the expert in producing sizzle reels that capture your message and captivate your audience all with creativity and style. Whether you give us your media or have us create it for you, Sizzle It! adds its signature flavor to make your brand sizzle.

What is the purpose of a sizzle reel?

Sizzle reels are used for various internal and external marketing, advertising and public relations initiatives, including search engine optimization (SEO); viral online video marketing and social media campaigns; merchandising PR work to clients; demo reels for speakers and actors; videos for multimedia sales presentations and PowerPoint presentations; market research and focus group programs; trade shows and exhibitions; on-air promotions; training tools and video tutorials; press release videos; and pre-roll campaigns.

What assets and types of media are edited into a sizzle reel?

Sizzle reels include media coverage (TV spots, radio interviews), press clippings (magazine, blog and newspaper articles), media placements (TV and magazine ads), interactive media, digital video, photos, images, audio, music, voice over, graphics, and animation.

How are sizzle reels distributed?

Most sizzle reels are distributed either using online video hosting platforms such as YouTube or Vimeo. For internal corporate presentations, we often deliver compressed videos that can be embedded in a powerpoint. If intended for public consumption, social media is the way to go. We can also provide videos in physical copies (i.e. USB drives on DVDs).

Does Sizzle It! shoot video?

We offer recommendations for videographers, but no longer offer these services. We’re always happy to work with your video team to ensure that you get the best footage possible.

Can I use copyrighted materials in my sizzle reel?

We’re not lawyers, so we always suggest you speak to one before you decide to use any materials that you are unsure about.

How fast is Sizzle It!’s turnaround time?

Our standard turnaround is 5-7 business days to complete an initial edit, after we receive all of your media and downpayment. Revisions and final delivery are completed in 2-3 business days after we receive feedback. Depending on availability, we may be able to provide expedited edits for an additional fee.

How many rough cuts and drafts are included in each purchase?

Each sizzle reel purchase comes with 3 rounds of editing. Additional fees may apply for additional edits.

Why do you charge a 25% downpayment? What is that based on?

We have some initial costs to start up a new project. The 25% is based on the estimated total editing cost of the sizzle reel (i.e. excluding third-party expenses such as stock footage, music, voiceover, videography, etc.). The balance is due before delivery of the final file. We are happy to provide you with an update on pricing at every step of the process.

I have another question….

Feel free to use the Contact Us page to send us a note.